For those looking to take advantage of the advanced security and convenience features of a password management solution, I’d say our three differentiators are: LastPass offers premier usability for all users, including intuitive Save and Fill functionality. So for those looking to get started with basic password management functionality, LastPass Free is still a great option. LastPass competitors such as Dashlane, 1Password, and Bitwarden either don’t offer a free version or offer one that is more limited in functionality than the modified version of LastPass Free. If you were to give our readers up to three compelling reasons to choose your product over the competition, what would these be? It is true that the password management space is a pretty crowded one today. For those who prefer to stay with the free product, we still have a very compelling offer with more functionality than our competitors. We gave people 30 days’ notice and an opportunity to upgrade at a discounted rate to either Premium or Families extended into May, and a healthy number of users have chosen to convert. Now that this process has been completed, can you comment anything on the results? Has this move played out the way you have hoped for? With this change, we continue to deliver a complete password management experience, providing secure and unlimited password storage and syncing across users’ device type of choice (all mobile phones and tablets, or all computers), while also offering a Premium & Families plan for those who want to store and access passwords across device types, share items with multiple others, and want to protect their entire digital life in one tool. Over the coming months and years, users will continue to see additional value and new features added to LastPass Premium & Families, in addition to what’s included today - a security dashboard, dark web monitoring, secure password and item sharing, a save and fill experience across devices, and dedicated personal support. This change is part of our increased focus on delivering future product improvements for our paid offerings as the security landscape continues to evolve in this new era of remote work. Can you elaborate on what drove your decision to shake off a large chunk of your existing userbase?Įven with this change, we still have one of the best, if not the best free solution in the market, with millions of active free users every day. LastPass has recently gone through a business strategy shift making its free tier less competitive against other products.
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